Matthew J. A. Craig

Matthew J. A. Craig

Assistant Professor of Computer-Mediated Communication

Central Michigan University

Biography

Dr. Craig is an Assistant Professor of Computer-Mediated Communication in the School of Communication, Journalism, and Media and Lab Director for the Communication and Social Robotics (COMBOT) Lab at Central Michigan University. His research examines how people communicate with and through machines, such as human-AI communication and AI-mediated communication. Contexts for this work include but are not limited to privacy, social media platforms, augmented reality (AR), virtual reality (VR), social computing, and human-robot interaction. Dr. Craig’s work has been published in outlets such as Human-Machine Communication, Computers in Human Behavior, Telematics and Informatics, Communication Quarterly, and the proceedings of the International Conference on Human-Robot Interaction. Dr. Craig has also contributed to multiple handbooks, such as the De Gruyter Handbook of Media Technology and Innovation, De Gruyter Handbook of Robots in Society and Culture, and the SAGE Handbook of Human-Machine Communication. Before coming to CMU, Dr. Craig was the inaugural College of Communication and Information Postdoctoral Research Associate in the Information Integrity Institute at Tennessee’s flagship university, the University of Tennessee, Knoxville (Dr. Catherine Luther, Faculty Mentor).

In addition to presenting his work in the United States and abroad at venues such as the National Communication Association and International Communication Association conferences, Dr. Craig has served as a conference fellow for the Questioning Reality Conference and attended the selective and invite-only unconference, Social Science Foo Camp at Meta HQ in Menlo Park. Undergraduate or graduate students interested in joining COMBOTLABs-CMU should email Dr. Craig directly.

Outside of academia, Dr. Craig was the coalition director for the Michigan Coalition for HIV Health and Safety, where he educated lawmakers about HIV and legislation to modernize Michigan’s HIV laws in Lansing, Michigan. Dr. Craig has also worked as a consultant for political campaigns and organizations on matters related to strategic communication, including opposition research, disinformation, and emerging media and technology.

Interests

  • Human-machine communication (HMC)
  • Privacy
  • New Media
  • Artificial Intelligence
  • Social Robotics

Education

  • Ph.D. in Communication & Information, 2024

    Kent State University

  • M.A. in Communication, 2020

    Western Michigan University

  • B.A. in Organizational Communication & Gender and Women's Studies, 2017

    Western Michigan University

Publications

It Listens to Me So I Feel Well and Connected: Investigating the Influence of TikTok users’ Perceived Algorithm Responsiveness and (In)sensitivity on Well-Being Via Self-Determination

Social media has grown to be a large part of our virtual connectedness online. However, with this growth in digital connection, we have also become connected with digital entities that run them (social media). Borrowing from the concept of interpersonal responsiveness, researchers have found that users perceive their algorithm to be responsive to their needs and sensitive to their identity have a greater sense of well-being online and media enjoyment. However, the mechanisms for which these connect with one another (responsiveness predicting subjective well-being) remain to be disentangled. Guided by self-determination theory, this study examines whether autonomy, competence, and relatedness satisfaction through TikTok use mediate the associations between perceived algorithm responsiveness and insensitivity and satisfaction with life. With an online survey (N = 385), our study found that greater responsiveness is associated with greater life satisfaction mediated through greater relatedness satisfaction. However, greater competence satisfaction was associated with lower life satisfaction. Future research and current limitations in light of our findings are discussed.

Virtual reality for intergroup contact: Impact on attitudes and anxiety toward domestic and international students

This study investigates the impact of virtual reality (VR)-based intergroup interactions on domestic students’ attitudes and intergroup anxiety toward international students from Asian countries. Grounded in Intergroup Contact Theory (Allport, 1954), we conducted an experimental study examining whether cooperative interaction partner (domestic vs. international) and interaction outcomes (win vs. lose) influence post-contact attitudes and intergroup anxiety reduction. The results provided mixed support for VR as a tool for fostering positive intergroup contact. Contrary to expectations, interactions with international students did not significantly enhance attitudes toward them, nor did interactions with domestic students reinforce positive in-group attitudes. Results also found that domestic students were more likely to desire future interactions with an international partner after a win, whereas they preferred future interactions with a domestic partner following a loss. These findings underscore the nuanced role of VR interaction outcomes in shaping intergroup dynamics and suggest that carefully structured VR experiences may be necessary for promoting intergroup perceptions and fostering intercultural engagement.

Human-machine communication privacy management, privacy fatigue, and the conditional effects of algorithm awareness on privacy co-ownership in the social media context

Data about individual users drives today’s social media content-filtering algorithm recommendations. Through nuanced interactions with social media algorithms, such as human-algorithm interplay, the end user effortlessly cultivates a social media feed. While this level of personalization can significantly benefit the user, recommended ads and content sometimes resemble aspects of the user’s private lives that they may not have wanted the algorithm or platform to know. Moreover, though users dislike these experiences of privacy violations, they still disclose private information to the system due to fatigue in managing online privacy altogether. This current study integrates communication privacy management (CPM) theory (Petronio, 2002) into the human-algorithm interaction context to examine the extent to which social media users (N = 1,305) engage in open privacy management practices with social media platforms via their algorithms, depending on their felt privacy fatigue. Results from using latent moderated structural equations (LMS) suggest that individuals’ awareness of algorithms is negatively associated with using open privacy management practices with social media algorithms. However, this depends on their felt privacy fatigue, such that individuals who are both highly aware and highly fatigued are likely to be more closed off in sharing private information with social media algorithms, thus granting less co-ownership rights to social media platforms. In light of these findings, implications for future research on communication privacy management in the context of social media algorithms are discussed.

Teaching

Central Michigan University

  • Communicating in Workplaces and Volunteer Organizations (COM 264)
  • Communication in Leadership (COM 461)

Kent State University

  • Human-Computer Interaction (EMAT 33310)
  • Introduction to Human Communication (COMM 15000)

Western Michigan University

  • Communication Research Methods (COM 3000)
  • Introduction to Organizational Communication (COM 2800)
  • Introduction to Public Relations (COM 2500)
  • Communication and Community Engagement (COM 1000)

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